Editorial Reviews

“I’ve worked with Doug Shaw for 15 years and have appreciated his integrity and respect for people. This book has compelling insights into relationships that can be developed for the larger work of serving the Kingdom of God. Here there are principles to be followed and pitfalls to avoid. And, in the process, you will read interesting stories that help all of us learn practical lessons for relating to others.”

Dr. Erwin Lutzer

Senior Pastor
Moody Church
Chicago, Illinois



“Doug Shaw is among a very small handful of the most outstanding direct response fundraisers in the country. His firm is one of the largest and most effective.

Now he has a book that exposes us to all his years of experience and expertise. It’s an amazing book.

Doug claims he doesn’t believe in rules. Then he gives us 35 rules that are profound and inviolate. It’s like opening up a treasure chest.

This book is replete with stories of the great and near-great. You get to know what has worked and what hasn’t. And you get to know a great deal about Doug and what makes him tick.

You don’t have to be in direct mail to prize this volume. Doug has made a valuable contribution to the field and our profession. This book is a must. Get one for your desk, for quick reference, and for your library.”

Jerold Panas

Executive Partner
Jerold Panas, Linzy & Partners



“Doug Shaw distills thirty years of fundraising experience in thirty-five succinct rules. To a rookie fundraiser like myself, this book manages to offer both a clear-eyed definition of the realities of this calling, and a simple but robust guide to the practices that make for effectiveness, given these realities.

Gideon Strauss

Executive Director
Max De Pree Center for Leadership
Fuller Theological Seminary